Code of Ethics

We Pay Attention to Your Rights

Our company wants to make sure that you know that your rights are our priorities. After all, we are a purely mutual company owned by you, the policyholders. Policyholder directors that you elect guide our company. We firmly adhere to the following principles:

  • Our policyholders’ interests come first. Our distributors will put your interests ahead of their own;
  • We will make sure that you are aware of any conflicts that could be associated with a transaction or recommendation; and
  • We will ensure that the products that you purchase are “the right fit” to meet your needs.

Our company supports these principles. If you feel that our representatives are not following them, please let us know.

Our company is regulated by the Financial Service Regulatory Authority of Ontario. (